
Forest in Mind is a collaborative, proactive market intelligence and advocacy program of the Canadian Council of Forest Ministers (CCFM) supported by Canadian missions abroad to position Canada as a world leader in sustainable forest management and environmental stewardship to protect and enhance market access for Canadian forest products.

Forests play an important role in the global carbon cycle, exchanging carbon with the atmosphere through photosynthesis and respiration, and storing a large amount of carbon in vegetation and soil.

Canada leads the world in third-party certification, with more land certified to voluntary, market-based forest programs than any other country.